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REDgroup.world

Privacy Policy

 

RED Properties respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, make a property enquiry, submit an enquiry through an advertising platform, communicate with us, or use our property advisory services.

1. Who we are

RED Properties provides international residential property advisory, marketing and sales services, including property opportunities in the United Kingdom, United Arab Emirates, Spain and other international markets.

For the purposes of applicable UK data protection law, RED Properties is responsible for the personal information described in this Privacy Policy where we determine how and why that information is processed.

You can contact us regarding privacy or data protection at:

RED Properties
71–75 Shelton Street
London
WC2H 9JQ
United Kingdom

Email: info@redproperties.uk
Website: redproperties.uk

2. Information we collect

Depending on how you interact with us, we may collect information including:

  • your name;

  • email address;

  • telephone and WhatsApp number;

  • country or general location;

  • property requirements and preferred locations;

  • approximate property budget;

  • preferred number of bedrooms and property type;

  • whether you are purchasing for investment, personal use or another purpose;

  • intended purchase timeframe;

  • information contained in enquiries, emails, WhatsApp messages, telephone conversations and other communications;

  • details of properties or developments you have expressed an interest in;

  • lead source, campaign and enquiry information;

  • information relating to appointments, viewings and property transactions;

  • website usage and technical information, where applicable; and

  • other information you choose to provide to us.

We do not ask you to provide sensitive personal information unless it is genuinely necessary for a particular service or transaction.

3. Where we obtain your information

We may collect personal information directly from you when you:

  • submit an enquiry on our website;

  • complete a property enquiry or lead form;

  • contact us by email, telephone or WhatsApp;

  • communicate with one of our advisers;

  • request information about a property or development;

  • arrange a call, meeting or viewing; or

  • otherwise engage with RED Properties.

We may also receive your information through third-party platforms and property portals where you have submitted an enquiry relating to RED Properties or a property we market.

These may include advertising and social media platforms such as Meta/Facebook and Instagram, and property portals or other lead-generation services.

Where information is obtained from another source, we will process it in accordance with this Privacy Policy and applicable data protection law.

4. How we use your information

We may use your personal information to:

  • respond to property enquiries;

  • understand and qualify your property requirements;

  • identify properties and developments that may be relevant to you;

  • provide property information and recommendations;

  • communicate with you by email, telephone or WhatsApp;

  • arrange calls, meetings, viewings or introductions;

  • assist with property purchases and related transactions;

  • maintain records of our communications with you;

  • manage our customer and sales relationships;

  • follow up on enquiries;

  • improve our services and customer experience;

  • measure the effectiveness of our marketing and lead-generation activities;

  • prevent fraud, misuse or security incidents;

  • comply with legal and regulatory obligations; and

  • establish, exercise or defend legal claims where necessary.

Where permitted by law, we may also contact you about property opportunities or RED Properties services that we believe may be relevant to your stated interests.

You can ask us to stop sending marketing communications at any time.

5. Our lawful bases for processing

UK data protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Consent — where you have given us permission to use your information for a particular purpose.

Contract — where processing is necessary to take steps at your request before entering into a contract or to perform a contract with you.

Legitimate interests — where processing is reasonably necessary for the operation of our property advisory and sales business, including responding to enquiries, managing customer relationships, improving our services, protecting our business and, where appropriate, communicating relevant property opportunities.

When relying on legitimate interests, we consider those interests against your rights and interests.

Legal obligation — where we need to process information to comply with a legal or regulatory requirement.

The ICO requires organisations to determine an appropriate lawful basis before processing personal information and to explain it in their privacy information.  

6. Email, telephone and WhatsApp communications

If you provide us with contact details as part of a property enquiry, we may use those details to respond to your enquiry and communicate with you about your requirements.

Depending on the circumstances and applicable communications rules, this may include email, telephone or WhatsApp.

Some communications may be generated or assisted by automated systems. We maintain controls around the information those systems use and the circumstances in which communications may be sent.

You may ask us to stop contacting you through a particular channel at any time.

7. Automated systems and artificial intelligence

RED Properties may use software, automation and artificial intelligence tools to assist our team with activities such as:

  • organising and processing enquiries;

  • extracting property requirements from communications;

  • matching stated buyer requirements with potentially relevant properties;

  • prioritising enquiries;

  • preparing draft communications;

  • managing follow-ups; and

  • maintaining customer relationship records.

These tools support our property advisory and operational processes.

We do not intend to use solely automated processing to make decisions about individuals that produce legal or similarly significant effects without appropriate safeguards where required by law.

8. Who we may share information with

Where necessary for the purposes described in this Privacy Policy, information may be shared with appropriate third parties, which may include:

  • property developers;

  • property owners or their authorised representatives;

  • sales agents and property partners;

  • professional advisers involved in a transaction;

  • technology, hosting, CRM, communications and automation providers;

  • email and cloud service providers;

  • advertising and analytics platforms;

  • property portals;

  • payment, identity or compliance providers where relevant to a transaction;

  • regulators, law enforcement agencies or other authorities where required by law; and

  • other parties where you ask or authorise us to make an introduction.

We only share information where there is an appropriate reason to do so and aim to limit the information shared to what is reasonably necessary.

9. International transfers

RED Properties operates in international property markets and uses technology and service providers that may process information in different countries.

As a result, personal information may sometimes be transferred or processed outside the United Kingdom.

Where UK data protection law requires safeguards for an international transfer, we will take appropriate steps designed to ensure the information receives an appropriate level of protection.

10. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our services, managing our relationship with you and meeting legal, regulatory, accounting or reporting requirements.

The appropriate retention period depends on factors including:

  • the nature of our relationship with you;

  • whether an enquiry develops into a property transaction;

  • the type and sensitivity of the information;

  • legal or regulatory requirements;

  • whether the information remains necessary for the original purpose; and

  • the need to establish or defend legal claims.

When information is no longer required, we will delete it, anonymise it or otherwise dispose of it appropriately.

11. Security

We use reasonable organisational and technical measures designed to protect personal information against unauthorised access, loss, alteration, disclosure or misuse.

Access to personal information is limited to people and service providers who reasonably require it for legitimate business purposes.

No internet-based system can, however, be guaranteed to be completely secure.

12. Your data protection rights

Depending on the circumstances and applicable law, you may have rights including the right to:

  • request access to personal information we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to erase your personal information in certain circumstances;

  • ask us to restrict processing in certain circumstances;

  • object to certain processing, including certain processing based on legitimate interests;

  • object to direct marketing;

  • request transfer of certain information to you or another organisation;

  • withdraw consent where processing is based on consent; and

  • raise a concern about how your information is being used.

You have the right to object to the use of your personal information for direct marketing at any time.

To exercise a data protection right, contact:

info@redproperties.uk

We may need to verify your identity before fulfilling certain requests.

The availability of particular rights depends on the circumstances and the lawful basis on which information is being processed.  

13. Marketing communications

You can opt out of marketing communications at any time by:

  • using an unsubscribe option included in an applicable marketing email;

  • telling us through WhatsApp or another communication channel that you no longer wish to receive marketing through that channel; or

  • contacting us at info@redproperties.uk.

Stopping marketing communications does not necessarily prevent us from contacting you where communication is required for an existing transaction, requested service or another lawful non-marketing purpose.

14. Cookies and website technologies

Our website may use cookies and similar technologies for essential website functionality, analytics, performance and, where applicable, advertising.

Where consent is legally required for non-essential cookies or similar technologies, we will seek that consent through the appropriate website mechanism.

You can also control cookies through your browser settings.

The ICO distinguishes essential cookies from non-essential cookies and states that agreement is generally required for cookies that are not strictly necessary.  

15. Third-party websites and platforms

Our website or communications may contain links to third-party websites, property developers, portals, social media services or other external platforms.

Those organisations operate under their own privacy practices. RED Properties is not responsible for the privacy practices of third-party websites or services that we do not control.

We recommend reviewing their privacy information where appropriate.

16. Complaints

If you have concerns about how RED Properties handles your personal information, please contact us first at:

info@redproperties.uk

You also have the right to complain to the UK supervisory authority:

Information Commissioner’s Office (ICO)

Information about making a data protection complaint is available from the  ⁠Information Commissioner's Office.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business operations or legal obligations.

The latest version will be published on this page and the “Last updated” date will be changed accordingly.

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